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Friday, August 16, 2013

Customers & Fans – There Is a Difference!

Ronn Torossian explains how PR can turn one into the other

Some businesses could not care less if they have customers or they have fans. In the world of public relations, this can be a dangerously myopic approach to communication. While most business will always have more customers than fans, it is important to have both – and to understand the distinction between the two..... Read more

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