Customers & Fans – There Is a Difference!

Ronn Torossian explains how PR can turn one into the other

Some businesses could not care less if they have customers or they have fans. In the world of public relations, this can be a dangerously myopic approach to communication. While most business will always have more customers than fans, it is important to have both – and to understand the distinction between the two..... Read more

Media Stop Complaining About PR Agencies

It is due time that journalists stop complaining about the work of public relations pros and people from the PR Agency World.  In The Economist on March 30th, there is an article which discusses the annual report of the Project for Excellence in Journalism at the Pew Research Centre, the aptly titled “The State of the News Media 2013.”

Surprising no one who follows the media, “the report indicates that newspaper staffs have shrunk by around 30% since their peak in 1989, and newspapers collectively now employ fewer than 40,000 full-time professionals, the lowest number since the mid-1970s.”.... Read more

Beverage PR Success Stories

While everyone in the PR industry agrees that content is king and those of us is in the PR agency world can communicate via new method directly, I discuss many different PR success stories in my PR book “For Immediate Release.”

Here a book excerpt on how to succeed in the beverage PR industry with pr:.... Read more

5WPR – Oro Gold Cosmetics Event with Denise Richards

Ronn Torossian on The Greatness of PR And Oro Gold Cosmetics

Isn’t it simply amazing to actually get paid to do what we do for a living? How much better can it be?

Today for example was an amazing day. Spent the morning in a meeting with a client who just made an acquisition – and we finalized messaging together with their CEO, advertising agency, lawyers and senior employees. Was productive, fun and exciting... Read more

Speak to the Person in Front of You

Book excerpt from Ronn Torossian book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”:

Doesn’t it annoy you when you’re talking with someone at a party and he’s constantly looking around to see if there’s someone more important with whom he can talk? When you try to get your PR message across to everyone, that’s essentially what you’re doing. Try narrowing your message and audience. As Fox News contributor and our brilliant client Dr. Keith Ablow says, “If you’re trying to be for everybody, you’re for nobody. When you’ve made your message so innocuous and so vanilla, you’re actually saying nothing.”... Read more

5WPR CEO Ronn Torossian: Events & Profitability

Attended an event last night and had a chance to spend time with Harvey Weinstein, the founder of Miramax and Elie Weisel, the Nobel Peace Prize winner who has written extensively on the Holocaust. Learned a lot from the short time was with each of them – but realized that movies, books and communications are all spin and storytelling. A lot of similarities between what they do for a living and what we in the PR business do for a living... Read more: http://ronntorossian.com/5wpr-ceo-ronn-torossian-events-profitability/

Ronn Torossian To the Class of 2013

As one who grew up in New York City, never dreamed I’d own a leading PR Agency. Yet, thanks to hard work, I do. Along the lines there’s been a lot of inspiration – and as such, wanted to provide some great quotes from graduation ceremonies to inspire the class of 2013:.... Read more

Ronn Torossian Reveals Three Reasons to Publish an eBook

Three reasons to publish an eBook

by Ronn Torossian for

Ronn’s Official Website 07/11/13

Today, eBooks are all the rage among Internet “information” entrepreneurs. Where, a few short years ago videos, seminar programs and pay websites dominated the market, that percentage is shifting.

Initially, the ease of creation and distribution of eBooks created a thriving niche market via websites like ClickBank. Information entrepreneurs quickly built fortunes putting their knowledge into print. However, others floundered, creating eBooks that sold little, if any, copies.... Read more

Random Public Relations News

Smart move for The University of Connecticut School of Law in Hartford to hire a PR firm as their rankings are falling and they have some issues. It remains a wonder to me why American Universities and institutions which are SOOOO expensive don’t all use companies to help them – Couldn’t one or two new students help pay the bill for the Public Relations campaign in full ?.... Read more

Hampton Inn Shouldn’t We Expect Clean Rooms?

Took my kids hiking this weekend and had a glorious amazing time in the June weather.  What was not a great experience was out stay at the Hampton Inn hotel, a national chain affiliated with the Hilton Hotels... Read more

Entrepreneurs Are Inspiring June 2013 Crisis Public Relations Ronn Torossian Reflects on the Return of Terence Trent D’Arby

The year was 1987.  In a year that saw the release of great musical albums such as U2’s Joshua Tree and Michael Jackson’s Bad, we were introduced to the sultry smooth sounds of a new singer, Terence Trent D’Arby and his album, Introducing the Hardline According to Terence Trent D’Arby.... Read more

The Snitch App For Parking Violations

Does the thought of reporting people to the police give you a little frisson of excitement? Now there’s a new app called SpotSquad that makes it easy for you to report illegally-parked vehicles. Just in case being a tattletale wasn’t enough of an incentive to make you want to become a snitch, SpotSquad offers you a cut of the violator’s fine. Now ain’t that nifty?.. Read more at here

5WPR CEO Weighs in on the Debate About What Makes You Successful

What makes you a good businessman

by

Ronn Torossian

Markets are crowded. No matter what you do, there will be competition vying for your market share. That’s the nature of free enterprise. However, the strength of free enterprise as a system lies in the ability to build and protect your reputation.

But what would you rather be known for? Consistency or uniqueness? Which trademark should your consumer PR strive for?

These are questions that keep many business owners up at night. Would they rather be known for exceptional – but consistent – quality and service, or would their customers prefer to be surprised by true greatness from time to time?... Read more