Customers & Fans – There Is a Difference!

Ronn Torossian explains how PR can turn one into the other

Some businesses could not care less if they have customers or they have fans. In the world of public relations, this can be a dangerously myopic approach to communication. While most business will always have more customers than fans, it is important to have both – and to understand the distinction between the two..... Read more

Media Stop Complaining About PR Agencies

It is due time that journalists stop complaining about the work of public relations pros and people from the PR Agency World.  In The Economist on March 30th, there is an article which discusses the annual report of the Project for Excellence in Journalism at the Pew Research Centre, the aptly titled “The State of the News Media 2013.”

Surprising no one who follows the media, “the report indicates that newspaper staffs have shrunk by around 30% since their peak in 1989, and newspapers collectively now employ fewer than 40,000 full-time professionals, the lowest number since the mid-1970s.”.... Read more

Beverage PR Success Stories

While everyone in the PR industry agrees that content is king and those of us is in the PR agency world can communicate via new method directly, I discuss many different PR success stories in my PR book “For Immediate Release.”

Here a book excerpt on how to succeed in the beverage PR industry with pr:.... Read more

5WPR – Oro Gold Cosmetics Event with Denise Richards

Ronn Torossian on The Greatness of PR And Oro Gold Cosmetics

Isn’t it simply amazing to actually get paid to do what we do for a living? How much better can it be?

Today for example was an amazing day. Spent the morning in a meeting with a client who just made an acquisition – and we finalized messaging together with their CEO, advertising agency, lawyers and senior employees. Was productive, fun and exciting... Read more

Speak to the Person in Front of You

Book excerpt from Ronn Torossian book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”:

Doesn’t it annoy you when you’re talking with someone at a party and he’s constantly looking around to see if there’s someone more important with whom he can talk? When you try to get your PR message across to everyone, that’s essentially what you’re doing. Try narrowing your message and audience. As Fox News contributor and our brilliant client Dr. Keith Ablow says, “If you’re trying to be for everybody, you’re for nobody. When you’ve made your message so innocuous and so vanilla, you’re actually saying nothing.”... Read more

5WPR CEO Ronn Torossian: Events & Profitability

Attended an event last night and had a chance to spend time with Harvey Weinstein, the founder of Miramax and Elie Weisel, the Nobel Peace Prize winner who has written extensively on the Holocaust. Learned a lot from the short time was with each of them – but realized that movies, books and communications are all spin and storytelling. A lot of similarities between what they do for a living and what we in the PR business do for a living... Read more: http://ronntorossian.com/5wpr-ceo-ronn-torossian-events-profitability/

Ronn Torossian To the Class of 2013

As one who grew up in New York City, never dreamed I’d own a leading PR Agency. Yet, thanks to hard work, I do. Along the lines there’s been a lot of inspiration – and as such, wanted to provide some great quotes from graduation ceremonies to inspire the class of 2013:.... Read more