Speak to the Person in Front of You

Book excerpt from Ronn Torossian book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”:

Doesn’t it annoy you when you’re talking with someone at a party and he’s constantly looking around to see if there’s someone more important with whom he can talk? When you try to get your PR message across to everyone, that’s essentially what you’re doing. Try narrowing your message and audience. As Fox News contributor and our brilliant client Dr. Keith Ablow says, “If you’re trying to be for everybody, you’re for nobody. When you’ve made your message so innocuous and so vanilla, you’re actually saying nothing.”... Read more