What makes you a good businessman
by
Ronn Torossian
Markets are crowded. No matter what you do, there will be competition vying for your market share. That’s the nature of free enterprise. However, the strength of free enterprise as a system lies in the ability to build and protect your reputation.
But what would you rather be known for? Consistency or uniqueness? Which trademark should your consumer PR strive for?
These are questions that keep many business owners up at night. Would they rather be known for exceptional – but consistent – quality and service, or would their customers prefer to be surprised by true greatness from time to time?... Read more
by
Ronn Torossian
Markets are crowded. No matter what you do, there will be competition vying for your market share. That’s the nature of free enterprise. However, the strength of free enterprise as a system lies in the ability to build and protect your reputation.
But what would you rather be known for? Consistency or uniqueness? Which trademark should your consumer PR strive for?
These are questions that keep many business owners up at night. Would they rather be known for exceptional – but consistent – quality and service, or would their customers prefer to be surprised by true greatness from time to time?... Read more
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