Media Stop Complaining About PR Agencies

It is due time that journalists stop complaining about the work of public relations pros and people from the PR Agency World.  In The Economist on March 30th, there is an article which discusses the annual report of the Project for Excellence in Journalism at the Pew Research Centre, the aptly titled “The State of the News Media 2013.”

Surprising no one who follows the media, “the report indicates that newspaper staffs have shrunk by around 30% since their peak in 1989, and newspapers collectively now employ fewer than 40,000 full-time professionals, the lowest number since the mid-1970s.”.... Read more

Beverage PR Success Stories

While everyone in the PR industry agrees that content is king and those of us is in the PR agency world can communicate via new method directly, I discuss many different PR success stories in my PR book “For Immediate Release.”

Here a book excerpt on how to succeed in the beverage PR industry with pr:.... Read more

5WPR – Oro Gold Cosmetics Event with Denise Richards

Ronn Torossian on The Greatness of PR And Oro Gold Cosmetics

Isn’t it simply amazing to actually get paid to do what we do for a living? How much better can it be?

Today for example was an amazing day. Spent the morning in a meeting with a client who just made an acquisition – and we finalized messaging together with their CEO, advertising agency, lawyers and senior employees. Was productive, fun and exciting... Read more

5WPR CEO Ronn Torossian: Events & Profitability

Attended an event last night and had a chance to spend time with Harvey Weinstein, the founder of Miramax and Elie Weisel, the Nobel Peace Prize winner who has written extensively on the Holocaust. Learned a lot from the short time was with each of them – but realized that movies, books and communications are all spin and storytelling. A lot of similarities between what they do for a living and what we in the PR business do for a living... Read more: http://ronntorossian.com/5wpr-ceo-ronn-torossian-events-profitability/

5WPR CEO Weighs in on the Debate About What Makes You Successful

What makes you a good businessman

by

Ronn Torossian

Markets are crowded. No matter what you do, there will be competition vying for your market share. That’s the nature of free enterprise. However, the strength of free enterprise as a system lies in the ability to build and protect your reputation.

But what would you rather be known for? Consistency or uniqueness? Which trademark should your consumer PR strive for?

These are questions that keep many business owners up at night. Would they rather be known for exceptional – but consistent – quality and service, or would their customers prefer to be surprised by true greatness from time to time?... Read more